Smart and innovative tourism development. 

Smart tourism is defined based on the technological capabilities of a particular destination, attraction or the tourist. Many destinations are now modernising to include increased use of smart technology in their operations ranging from payment methods to interactive activities. The ultimate aim of smart tourism is to improve the efficiency of resource management, maximise competitiveness and to enhance sustainability through the use of technological innovations and practices. Different companies such as hotels, restaurants, travel agencies, car rental companies and entertainment companies provide different services in the tourism sector. However, for tourists participating in tourism activities and demanding the services of these companies, tourism is not just about a business that offers tourism products. Enterprises are looking for ways to continually improve the quality of their products and services, which can lead to success. 

Tangible products include goods such as alarm clocks, curtains or hairdryers in hotel rooms, services that are intangible include facilities such as the speed of internet in the hotel or the period of the cleaning of the room. For the satisfaction of the customers, these products and services should be improved from time to time or replaced with innovations within the scope of technological changes. Particularly, feedback from customers is an important resource for these developments. Due to the abstractness of tourism products, the socio-cultural structure of the local people and the psychology and habits of the tourists also affect the tourism experience. Therefore, companies in the sector compete with each other to satisfy the tourists and ensure the continuity of the tourists. For this reason, innovation is needed to gain a competitive advantage.