Technology In The Hospitality Industry.

Smart technology is changing everything in any industry. Technology is advancing at a faster pace than ever before, and this is changing both the expectations of patrons as well as how the hospitality industry conducts its business. Some of the trends in the industry are leading to great improvements and savings for hospitality industry companies; while some are changing how hotel developers plan their buildings, infrastructure, management structure, and staffing requirements. The role of technology within the hospitality industry is the key to creating and maintaining a long-term competitive advantage. Many organizations are striving to find new ways to apply technology to enhance service and connect with customers and others. New technology offers organizations a more cost-effective way to reach customers, enables them to personalize their messages, and compete in today's marketplace. Technology is advancing so rapidly that many organizations and their employees are incapable of coping with technological advances.

What are the latest trends in the hospitality industry:

• Wifi infrastructure

Having WiFi allows businesses to use the WiFi to gain better insight into their customers. This gives the hoteliers information they can analyze to see customer behavior; what areas of the hotel are most popular and what areas are underused. 

• Digital conference facilities

If a hotel has extensive conference facilities, network design becomes critical to ensure indoor mobile phone coverage, Wi-Fi connectivity, VoIP, real-time location services (RTLS), and internet protocol television (IPTV) as well as all the accompanying AV and digital equipment.

• Mobile communication facility

Fundamentally, mobile messaging is about offering choice and flexibility for guests. A solution that makes guest-to-staff communication easy and convenient using a variety of mobile channels will increase their engagement and drive revenues as well as satisfaction scores, Hopkins said.

• Smart room keys

Allow guests to keep safe distances when checking-in and accessing hotel areas with phones. Regain the confidence of guests by offering alternatives to physical front desk check-in. Benefits: Smartphone-Enabled Room Access, Ready-To-Use App, Eliminate Plastic Waste.

• CCTV

Hotel CCTV cameras reduce and help to restrict possible intruders from having access to the hotel facilities like the swimming pool, spas, gyms, etc. The surveillance of entrance and exit areas helps to keep trespassers from entering the premises 

• Feedback on social media

The hospitality industry can use social media to engage customers and clients in dialogue and recognize their needs. Through these networking sites, the hospitality industry can interact with consumers before, during, and after the vacation experience. By posting reviews or feedback about the hotel will help guests to decide which hotel to be booked.